Tuesday, September 29, 2009
Reva - A Green initiator's worry
I would support anything to preserve the nature. Well, thinking about Reva, I was wondering whether I would opt Reva for my day to day city drive. Surprising me, my answer was NO. When I was watching Frankfurt auto show 2009 in NDTV profit and found Reva NXG looks nice. But surprisingly my answer was again NO. I was discussing about this to Susovan; My MS classmate. Lot of reasons came up for the failure. First and foremost, Marketing failure, It did not reach people. I hardly see any advertisement of Reva. Maintenance is another block for buyer. Of course Price, Return on Investment in terms of Savings on fuel expenses, Comfort and luxury. They have to have tie up with corporates and Government. People should get more discounts. There should be subsidised rates for charging the batteries at kiosks. Talking about the kiosks, I have seen Reva charging stations at one corner of our parking lot. Usually I think about my car fuel when I get ready and start the car expecting a petrol bunk within 2 kms. There again comfort makes me to go for Petrol cars. After spending this huge amount for a car, I would definitely expect some luxury inside. At last people stare at you as if you are driving a toy car with no breathing space inside; My ego may not let me to do that. People in India are having the feeling that if it is a German or US made car, it is good. Reva as an Indian brand may not have much brand value here; It need to have tie up with foreign automobile companies which would help them to apply innovation in technology and creativity in design. Any small car is promoted as women car so is Reva. Reva need to invest more on its sporty looks. I can see better looks in REVA NXG which will be on roads by 2010. Lets hope R&D and technology innovations can produce more electric cars with less manufacturing cost and affordable to an Indian with good comfort.